Whiteys Ice Cream is the UK’s first ice cream vendor that delivers frozen custard on demand in a large warehouse, but it’s also the country’s first frozen custards company to offer its products directly to consumers.
As well as ice cream, the company offers a range of other frozen desserts including cookies, ice cream sundaes, and soft drinks.
Whiteys will be selling its ice cream through a partnership with London-based retail giant, Boots, in 2018.
Whilst it’s easy to find whiteys on the street, the firm has had to take a step back in recent years to focus on the business.
“The business is going well,” says executive director of Whiteys, Mark Stott, who added that the company’s first UK retail stores opened in August 2017.
“It’s been a big turnaround.
The brand is starting to catch up.”
Stott said Whiteys was a “great fit” for the company.
“We’re very lucky to be a part of the Whiteys family.
I can’t imagine working anywhere else.
It’s not a company you would expect to be working with.
The people here are very loyal and the customers are very happy.”
The brand is also expanding into more of the UK market, with Whiteys opening a shop in the capital in February 2018.
This will be followed by a store in Cardiff in 2019, with a second store opening in the north of England in 2021.
“We are excited to have the opportunity to open a store and partner with Boots in the North West of England,” said Stott.
“In addition to the ice cream business, we will also be opening up some new stores across the UK in 2019.
We want to offer our customers the best possible ice cream they have ever tasted.”
According to Stott the brand has had some tough times in the past, but he believes the future is bright.
“Whilst the business has been going great over the past couple of years, there’s been some adversity in the last year and we’ve managed to overcome that,” he said.
“Now we’re looking to the future.
We are focused on delivering our ice cream products directly through our stores.
The customers love them and they’re fantastic, so we’ve been very successful.”
Wholesale ice cream is available in stores, online, and through stores in the city of Oxford, as well as a number of other locations across the country.
Whitey’s first shop opened in London in September 2018 and the company is now expanding its range of ice cream in other parts of the country, such as Liverpool, Manchester, Birmingham, and Glasgow.
In the UK, Whiteys has grown from just three stores to nearly 70, with Stott admitting the company has grown by over 50% in the year since opening.
Whiteys is the first ice cream vendor to offer frozen custart on demand, which is different to traditional delivery services, which are usually delivered by a courier.
This allows customers to choose their own delivery date, and then pay by credit card or cash.
At the end of each day, the ice creamer is then placed in the warehouse, with customers able to choose to buy from the icecream maker.
Stott says that the ice delivery method is more efficient and quicker, allowing for a “clean, crisp taste”.
Whole-food ice cream has been available since the 1970s, but Stott said it’s been difficult to compete with frozen custs.
“For the past five or six years, frozen custis have been the norm in the market,” he explained.
“But the trend has been to make it more nutritious, more filling and cheaper.”
“The trend is towards whole food ice creamed products,” he added.
“That’s where we’re really taking it.”