Japan’s third largest food chain is planning to launch a nitrogen ice-cream truck in Tokyo and a dairy farm in Nagoya.
The NHK news channel reports the NHK is launching the Nihonsice Cream truck and dairy farm, which will offer ice cream in the form of ice cream cubes.
The trucks will sell ice cream at a premium price, with the average price at 1,200 yen ($150).
The NHMOT plant will produce a line of ice-cubes in a bid to create a new kind of ice that won’t rely on ice cream to keep its ice cream fresh, NHK reports.
The company is also expanding its cheese factory, where its products will be available to consumers at a higher price.