Italian ice creams maker Icecream Club has extended its partnership with the iconic Italian icecream company, Icecreamcart.
The ice cream maker announced on Thursday that it had extended its “Stretchy” ice cream partnership with a new brand, and that it will begin selling its ice cream in Italy.
The new brand is called “Treat” and will launch in Italy in the coming months, with more ice cream products to follow.
“It’s not just a product, it’s a brand, a vision,” said Alessandro Di Girolamo, CEO of IcecreamClub.
“It’s an extension of what we have done in the past.”
The Italian ice maker also announced that it has been acquired by a new Italian firm.
IcecreamCart has been owned by Di Girimo since 2011.
Ice cream is not a popular product in Italy, and Di Gircimo has been struggling to attract customers to his ice cream business.
In 2016, Ice Cream Cart closed down after failing to achieve the goals of the company.
Ice Cream Club also stopped selling its Ice Cream brand, which was a major seller in the country.
The deal with Ice Creamcart will allow Di Girlo to continue to work on his vision of making ice cream into a global brand, Di Giralomo said.
Ice cream has been a popular food in Italy for over a century, and it’s one of the main exports for Di Gironimo’s company, according to Italian news agency ANSA.
The ice cream is also considered a “family food” in Italy as it is a popular staple among children and the elderly.
The country’s food culture and cuisine are dominated by ice cream.